Home / About

About us

A brand group built for the long term.

THREE CANINE ENTERPRISE owns and operates consumer brands across categories. We build each one to stand on its own — on product quality and disciplined management.

Company overview

Who we are.

THREE CANINE ENTERPRISE is a Malaysian brand group based in Batu Pahat, Johor. Our brands currently cover two categories: pet care and collectibles.

The group sits behind every brand. It takes care of finance, contracts and supplier relationships, and reviews each brand’s performance against clear measures, so that each brand can focus on its products and customers.

Company THREE CANINE ENTERPRISE
Registered Malaysia, 2024
Registration No. SSM 202403045088
Headquarters Batu Pahat, Johor
Brands WeFind · PokéRimba Realm

Our name

Named after three rescued dogs.

The name Three Canine comes from three rescued dogs. Our logo draws all three: one facing forward, two on either side.

They are a reminder of why the group commits part of its profit to stray-animal welfare — and why we report on it openly.

Ah Xiong Ah Moi Pang Pang

What guides us

Vision, mission and values.

01 VISION

Brands that stand on their own

A group of consumer brands, across categories, each able to win customers on its product alone.

02 MISSION

Build with discipline

Grow brands through product quality, sound finance and clear performance review.

03 VALUES

Integrity · Discipline · Accountability

We say what we do, measure what we do, and publish how we give back.

How the group works

A clear split of responsibilities between the group and its brands.

The group is responsible for

Finance, budgeting and reporting
Contracts, quotations and invoices
Supplier, wholesale and platform accounts
Monthly and quarterly performance review
The giving policy and quarterly giving reports

Each brand is responsible for

Products and sourcing
Customers and sales channels
Its own brand identity
Day-to-day operations

Milestones

Where we are so far.

2024

THREE CANINE ENTERPRISE is registered in Malaysia.

2025

WeFind, our pet care brand, is established.

Today

Two brands across pet care and collectibles, with more categories to come.

See the brands we run, or get in touch with the group.

Our businesses Contact us